A brand film for a publicly listed analytics leader, made with the S51 team.
LatentView turns data into decisions for more than fifty Fortune 500 companies, and has for twenty years. A publicly listed analytics company needed its story told with the same rigor it sells.
Instinct is the oldest form of analytics. The film opens on animals, thirteen seconds on the one version of analytics nobody needs explained, and never names the company while it does. By the time LatentView enters, the argument is already made: at some point, instinct alone stops being enough.
LiDAR became the bridge. Rendering nature as scanned data lets a single image hold both halves of the argument at once, the animal and the analytics. Every creature went through four passes before anything was rendered: composition in pencil, then illustration, then a style frame, then the build in 3D.
Eighty seven boards wireframed the entire film before production. Structure and pacing got signed off while a change still cost minutes, not render hours. It is the same habit that builds my production systems, applied inside a single film.